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Who is Western Standard Translation?

Western Standard is an established company with a 12-year history of managing, refining, categorizing, and searching large collections of online information. Western Standard was launched with such prestigious sister companies as Ancestry, Bookcraft, and Utah Business Magazine. Mark L. Anderson is the CEO of Western Standard. Western Standard has two divisions: Western Standard Publishing and Western Standard Translation.

Western Standard Publishing has millions of users of its diverse content databases on such web sites as World Book, Encyclopedia Britannica, as well as our own OriginalSources.com. Western Standard is a respected company with millions of pages of unique and original content that is in demand by Libraries, Colleges, Universities, and High Schools all around the world.

Our publishing division (Western Standard Publishing) was spotlighted on Fred Ball's Speaking on Business radio program on October 5, 2009

Western Standard is located near several prominent universities, including Brigham Young University, University of Utah, and Utah Valley University, which are renowned for their foreign language programs. The combination of these universities with a high concentration of native and proficient foreign language speakers, provide us with a talented workforce with unique and diverse language skills.

By employing trained linguists and our proprietary Machine-Accelerated Translation application Fluency™, we are able to deliver high quality translations at a reduced cost in about half the time of traditional translation services. In addition, we have standard operating procedures and quality assurance protocol that ensure high quality output.

Over the past 3 years, Western Standard Translation has developed proprietary technology and services to address the rapidly growing translation needs of government agencies and businesses. Western Standard specializes in the search and retrieval of foreign language news sources, blogs, and web sites in more than twenty languages.

As a developer for U.S. Pacific Command (PACOM), our technology is DCGS-A compliant and has been developed over the past two years through research and testing.

Western Standard was an exhibitor at the NSA (National Security Agency) Technology Expo for Service Disabled Veterans in June of 2009. Our unique and proprietary technologies were well received by the experienced professionals at the NSA.

Due to the advances in transportation and communications, the world is shrinking on a daily basis. Nonetheless, languages barriers are still formidable. Machine translations are improving but the difficulty of managing the idiomatic expressions, nuances, changing meanings, and new terms (especially technical ones) present a very real difficulty. Currently computer translations cannot handle the abstractions created and understood by humans with algorithms, fuzzy logic, and other machine tools.

Western Standard’s business proposition is simple. When it comes to translation the human mind is irreplaceable – at least for now. Western Standard has developed proprietary (non-government funded) technology, which accelerates human translation using computer assistance in a unique and significant way. Think of our Fluency™ application as a turbo-charger for translators that improves performance by two to four times.

To illustrate this need, Western Standard points to the Internet itself. Experts now know from electronic tests on the Internet, non-English-language content is increasing at a faster rate than English-language content. This creates a rapidly growing blind spot in any research or information gathering activity. To mitigate the effects of this blind spot, we have developed the WIIS Decision Support System, which enable English-speaking end users access and comprehension of foreign language content in English.

The development of our technology has been funded by both private and federal investments. Our proprietary technology such as Fluency™, WIIS Search™, Query Bridge™, WIIS Alerts™, and other products are leading-edge language tools. Our products provide extensive research tools in over 20 languages including a unique and powerful combination of high-quality human translation blended with low cost computer translation.

Organizational Capability

We are experts in implementing language technologies that have effectively accelerated translation speed while improving quality of the translation. Some of our achievements include:

Products

WIIS™ Decision Support System

WIIS Search™ is a scalable and flexible multilingual search and analysis solution with integrated Machine-Accelerated Human Translation. Using QueryBridge™, WIIS Search™ translates English-based queries into over 20 languages to provide real-time search results from foreign-language websites, which are machine translated and displayed in English for review. This real-time search engine provides a unique and exclusive search capability based upon user-selected languages and parameters that is only available from WIIS Search™.

WIIS Search™ includes an integrated feature that allows users to request a human translation from within the WIIS Search™ interface. This integrated solution provides a rapid request-and-receive translation cycle that gets translations into the hands of analysts and decision makers while the information is still actionable.

WIIS Alerts™

WIIS Alerts™ finds the requested information regardless of language barriers and delivers it via web portal, email, RSS, or SMS. WIIS Search ™ automatically finds search results in more than 20 languages from across the Internet. WIIS Alerts™ allows users to choose between low-cost computer translation and high-quality human translations based on individual needs. WIIS Alerts™ is integrated with a request feature that allows users to request a high-quality human translation from within the WIIS Alerts™ interface. This integrated solution provides a rapid request-and-receive translation cycle that gets high quality translations into the hands of analysts and decision makers while the information is actionable and before it becomes stale.

WIIS Analytics™

WIIS Analytics™ tracks the use of words or phrases over time as they appear in open sources such as websites, news sites, blog sites, social networking sites, Twitter, etc. WIIS Analytics™ displays the “chatter” that occurs in chronological sequence related to market, world, or political events.

Services

Translation

Outsourcing translations to Western Standard Translation ensures affordable high-quality translations, not only because of our unique software, but also because of our experienced translation staff. Our company is located near several prominent universities renowned for their foreign language programs. Our translation force coupled with our team of professional editors check and double check each document to ensure the highest quality.

Western Standard Translation provides high-quality human translation in the following languages. These languages cover the most-used languages of the Internet, estimated at over 90% of Internet content.

  • Arabic
  • Chinese (Simplified & Traditional)
  • Czech
  • Croatian
  • Danish
  • Dutch
  • Farsi
  • Finnish
  • French
  • German
  • Hebrew
  • Hindi
  • Hungarian
  • Indonesian
  • Italian
  • Japanese
  • Korean
  • Norwegian
  • Polish
  • Portuguese
  • Romanian
  • Russian
  • Slovak
  • Spanish
  • Swahili
  • Swedish
  • Tagalog
  • Thai
  • Turkish
  • Ukranian

    Why are we faster?

    The translators at Western Standard are up to twice as fast as traditional translators. Our proprietary tools and training programs result in high quality translations in half the time of traditional translations.

    This is the result of a multi-year initiative to develop the most advanced Machine-Accelerated Translation software. The development of this leading-edge translation software came as a result of a review of all commercially available translation applications. Our review indicated that none of the commercially available translation applications met our translation needs. Based on the needs of our translators and the lack of features in the marketplace, we developed our own leading-edge application known as Fluency™. Western Standard has also developed a translation database with over 12 million words to aid in the speed of translation.

    Why are we better?

    Western Standard provides high-quality translations in over 20 languages. Our products and services are based on government technology standards and protocols. Western Standard utilizes one of the world’s largest proprietary word database with over 12 million words. Our location allows us access to one of the world’s largest density of multi-lingual specialists. At the same time, because of the location of these multi-lingual specialists we also enjoy a very low cost of employment. Our business model and organizational structure allows us to be very flexible and we can rapidly scale to meet additional demand.

    With our proprietary translation tools and translation technologies such as Fluency™ and WIIS™ Decision Support System we are able to provide unprecedented access into languages other than English. Prior to our technology, English speakers had serious limitations in accessing information in languages other than English. Before our WIIS applications, an organization was required to have a staff of hundreds of translators to achieve the same level of language searching, translation, and comprehension. While computer translation tools have developed and matured over time, they are not reliable, because computers are not able to translate at the same level as a human.

    By combining the high quality of human translation and the low cost of computer translation, Western Standard is able to provide the best of both worlds. High quality and low cost come together to provide a better solution than has been previously available to analysts and decision makers. Our Standard Operating Procedures (SOP) ensures that we hire the best translators, equip them with the best tools, and rigorously check and review their translations. These quality assurance steps provide our clients with confidence in the accuracy of our translations.

    Why are we less expensive?

    Our geographic location allows us access to one of the world’s highest densities of multi-lingual specialists. At the same time, because of the location of these multi-lingual specialists, we also enjoy a very low cost of employment. We are able to work with language experts and develop them into trained professionals, hiring the top language experts and making them even better. Because we are twice as fast as traditional translators, our prices are half of traditional translators. Our tools and quality assurance procedures ensure that our translations are high quality but at a much lower cost than traditional translations.


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